Transforming Taasir into a Digital-First News Platform

Client: Taasir Urdu Daily

Website: https://taasir.com

Overview

Taasir, a traditional Urdu newspaper, had a strong print presence and a minimal social media footprint (just 100 followers). With the growing demand for digital news consumption, they wanted to expand their reach online, engage readers globally, and establish a comprehensive digital identity.

Challenge

• Transition from a purely physical newspaper to a digital-first platform.
• Develop an e-paper solution to retain the print readership in digital format.
• Build a robust digital presence to grow followers and increase engagement.
• Drive website traffic and create a sustainable global audience for their news content./li>

Solution

We partnered with Taasir to create a complete digital ecosystem

1. Website & E-Paper Development
• Designed and developed a responsive news portal (https://taasir.com) featuring an interactive e-paper.
• Ensured the platform mirrored the print experience while optimizing for online reading
2. Digital Outreach & Social Media Growth
• Implemented a strategic digital marketing plan across social media platforms.
• Grew Facebook followers from 100 to 336,000 through content optimization, engagement strategies, and targeted outreach (https://www.facebook.com/taasirurdudaily ).
• Established a consistent content calendar to engage both local and global readers.
3. Audience Analytics & Global Reach
• Optimized website for search engines and social sharing to increase discoverability.
• Successfully grew the platform to approximately 1 million yearly visitors worldwide, attracting readers across multiple countries.

Results

• Facebook following increased from 100 to 336,000.
• Website traffic grew to 1 million yearly visitors globally.
• Taasir successfully transitioned from a print-only newspaper to a thriving digital-first platform.
• Enhanced global visibility and engagement with Urdu news content.

Impact

Pixeledge work enabled Taasir to expand its reach, engage a new generation of readers, and create a sustainable digital presence. This case demonstrates how traditional media can successfully embrace digital transformation with the right technology partner.